Services
Of course every client is different but most schools and colleges will need to have a coherent PR and marketing strategy in place if they are to remain numerically strong and economically viable.
Typically, I am asked to get involved when student numbers are not as high as desirable. I will tackle the immediate recruiting challenge and help you build a medium and longer-term plan.
I am able to carry out many of the tasks listed below but where you will be better served by the work being outsourced, e.g. graphic design and print, I can manage this on your behalf, liaising with providers who have served you well over the years or drawing on the expertise of my own back up team.
- Identifying your unique selling points
- Building and managing advertising schedules and exhibition itineraries
- Creating an attractive and dynamic web presence
- Designing a new prospectus and other pieces of publicity
- Coordinating effective direct mail campaigns
- Handling media relations and securing a higher press profile
- Planning and helping to deliver open days and other special events
- Working with key staff towards improved retention rates
- Collaborating with your admissions department to ensure that every enquiry counts
- Helping with branding and reputation management
- Constructing an effective follow up strategy
- Making presentation to your governing board
- Seeking to cultivate positive staff morale and engagement
- Protecting and cultivating your interests with other agencies
- Nurturing parent relations
Fees
Per:
Hour £110
Half day (4 hours) £375
Day (8 hours) £600
Longer contracts by negotiation
Travel by car charged at 50p per mile.
Train/plane charged at cost.
Overnight accommodation £175 per night.
Additional staff for exhibitions/events £200 day, £125 half day, per person.